Sheriff Ronny Theriot was re-elected in 2015 for a 4th term as sheriff of St. Martin Parish, Louisiana. The successful campaign included a mix of media – radio, newspaper, social media, internet and direct mail advertising.
The campaign team also employed a coordinated strategy called the “August Grand Challenge”. The plan was devised by Chadwick Melder to encourage participation from each team member to identify and secure voting turnout.
Theriot was elected with 56% of the vote in a 4 candidate primary election with no runoff needed.